Learn how to become your own PR person and get publicity for your decluttering or organising business!

Choose one of three ways to work with Write on Time Ltd, all with a 25% discount – exclusive to delegates of the APDO Conference 2022

Take the first steps towards getting in newspapers, magazines, on podcasts, the radio or TV!

  • Are you an aspiring or practising declutterer or organiser?
  • Do you struggle to think of newsworthy ways to talk about your business to the press?
  • Would you love two former professional reporters to give you story ideas, press release templates, tools and strategies? Ideas that work for decluttering and organising businesses of any size?

Newspapers, magazines, podcast hosts, radio and TV producers want to hear from business owners just like you. There’s no need to hire a PR agency to play ‘the middleman’ – and charge you an expensive retainer for the privilege!
Instead, Write on Time Ltd have teamed up with APDO to offer you access to several learning tools – specifically created with business owners like you in mind – so you can become your own PR person.

The husband-and-wife team behind Write on Time Ltd, Michelle and Christian Ewen, have worked in real-life newsrooms and press offices for more than 30 years combined, so they know a thing or two about telling stories! You can see them pictured here with their rescue cat, Raymond Reddington. 

As APDO’s guest PR experts, Michelle and Christian know exactly what’s involved and how you are feeling at every step of the story pitching process – and they want to help you shout about your business!

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What services can I invest in? 

Choose the PR package that best suits your needs and enjoy 25% savings when you pay BEFORE MIDNIGHT on 1 July 2022

PR Power Hour – £75 (usual price £99)

Best if you want:

 

  • A VIP 1:1 experience. Talk in private over Zoom with Michelle and Christian instead of in a group setting
  • Clarity on where best to direct your efforts, so you can stop trying to ‘do it all’ and only focus on media opportunities that bring you joy
  • Help to identify realistic and achievable PR goals, so you can grow in confidence when reaching out to the press and avoid overwhelm or procrastination
  • Newsworthy story ideas that tick all the reporters’ boxes, so you don’t slip into ‘sales talk’ and get asked to pay for an advert. The goal is to get the press coverage you deserve for FREE

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Declutterers & Organisers’ Press Pack© – £112 (usual price £149)

Best if you want:

 

  • A physical document you can work through independently at your own pace
  • 10 story ideas to kickstart some publicity for your business
  • A simple tool to help you figure out the best way to pitch your story idea to reporters – giving you the best possible chance of success
  • Written and video instructions on how to write a professional press release, as well as five ready-made press release templates so you can simply fill in the blanks
  • Guidance on how to take or choose the best photos to go with your story, so you have saved the reporters another job. It is really important to deliver the full package (story and photo) so that you don’t bust email inboxes or get disregarded for not being professional enough
  • Expert advice on which media outlets and publications to send your press release or article outline to, so you can be seen in the right places
  • Lessons on reporters’ etiquette, so you get a great reputation for being easy to work with

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Premier Declutterers & Organisers’ Press Pack© – £168 (usual price £224)

In addition to the contents of the standard Declutterers & Organisers’ Press Pack© outlined above, you will also benefit from:

  • A 30-minute strategy call delivered privately over Zoom. Ask Michelle and Christian for story ideas and where to pitch them, specifically for your business

PLUS

  • An exclusive press release review service. Michelle and Christian will look over ONE press release you have written – making any necessary tweaks or changes so you can press ‘send’ to a reporter with full confidence

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How can PR help my business?

Marketing again and again to the same audience is a sure-fire way to exhaust your bookings and get stuck in a rut.

And yet so many declutterers and organisers keep showing up in the same places – speaking to the same audiences because it feels like the easiest and safest option.

How might it feel to welcome some new faces into your world? To get your message out to people other than a ‘friend of a friend’?

Your local newspaper has thousands of readers. Some regionals have millions. Then there are niche magazines, podcasts and radio shows that cater to property and lifestyle fans, as well as national newspapers that need fresh story ideas 24/7.

Knowing how to talk about your business in a newsworthy way is a skill you CAN learn.

Are you ready to step outside your comfort zone and get in front of more potential customers?

 

FAQs

  • I’ve never been published in the press before. Can this still work for me?

Most of the business owners that Michelle and Christian work with have NEVER pitched to the press before, so if that’s you, then you’re in good company.

  • I love talking about my clients, but I don’t find it easy to talk about me. I’m stuck for ideas to make my business newsworthy.

Lots of business owners face this problem, so you are not alone in feeling this way. Whichever service you choose to invest in, there are ready-made story ideas to help you kickstart some PR!

  • I don’t know where to start with writing a press release. What do you put in it?

The Declutterers & Organisers’ Press Pack© walks you through the full process of writing a professional press release – including examples so you know what good looks like. There are five press release templates included so you can use Michelle and Christian’s words but for your story.

  • My business has only just started trading. I don’t know when to start talking to the press about it.

The best time to start is always now. If you are brand-new to decluttering and organising, you can start building up interest without an ‘official’ launch. Get people on board and invested in your journey, so you can convert that excitement into bookings for your services!

  • My business has been trading for ages. Is it too late to do some PR?

Absolutely not! A business is a living thing. You can reignite interest at any time with creative news hooks. Let Michelle and Christian help you breathe new life into your project.

 

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Any questions?

If you have questions about any of the services outlined above, please email Michelle and Christian at writeontimeuk@gmail.com to arrange a FREE no-obligation 15-minute phone call to discuss which option is best for you.

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