Become a Story Spotting VA!

Wednesday, 26 May at 11am (GMT)

Add another income stream to your VA business by learning how to spot publicity opportunities on behalf of your clients.

Let us teach you how to use your admin expertise to get busy entrepreneurs organised and set for press success!

Secure your spot

a creative way to earn more money


Becoming a Story Spotting VA is a creative way to learn an exciting skill and earn more money by adding a new service to your offering that you can charge extra for. 

Whatever stage you are at in your VA business, you can be the person who gives your client accountability for never missing another opportunity to pitch for case studies, news features or interviews in newspapers and magazines, or on the radio, podcasts and TV. 

Use your researching superpowers to be your clients’ eyes and ears in online media hangouts, as well as your organisational skills to put together a forward-looking PR calendar chockful of relevant awareness days and company milestones. 

As former journalists turned PR pros, Michelle and Christian Ewen have helped more than 1,000 business owners to take their first steps towards getting in the press. They will be sharing their considerable expertise during this 60-minute webinar – entitled ‘How to Become a Story Spotting VA’ – as well as taking your individual questions.

Participate live via Zoom on Wednesday, 26 May at 11am from the comfort and safety of your own home. Alternatively, you can watch a recording on demand if you are booked on but unable to make the event in real-time. You will also receive a worksheet capturing all the key learning from the webinar, which is yours to keep and refer back to at your leisure. 

Sign up for just £49. (Full payment is required in advance via PayPal.)

Webinar starts in:








What will I get in return for my investment?
During our 60-minute webinar, you will learn – on behalf of your clients – how to:

  • Identify story ideas that reporters and broadcasters know, like and trust
  • Monitor key online media hangouts to look for relevant case study and interview appeals
  • Create a 12-month PR calendar that captures company milestones and awareness days that have genuine news value
  • Compile a list of reporters’ contact details so your clients know who to send story ideas to
  • Identify existing – or commission new – photos that are suitable for the press 
  • PLUS  Ask Us Anything for a real-time answer to your question! 

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