Keep the momentum genie on your side…
Create your own Media Masterplan to CONSISTENTLY get your business in the press throughout 2021!
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You have taken a HUGE step this week – recognising you DO deserve to be in the newspaper AND doing something about it!
But you are entering risky territory…
Without the impetus of the challenge, there’s every chance you could lose your momentum – especially with the Easter break ahead.
What if a journalist asks you to send them a full press release?
What if you have a crisis of confidence and start getting in your own way again?
Do you REALLY want to enter another 12 months without any clear PR plan in place or the tools to consistently publicise your business so that you stay visible, earn the wider respect you deserve and then reap the rewards?
After the ‘Pitch to the Press’ challenge I received online, as well as full-page newspaper coverage on my business, which has not only increased my profile but generated more book sales too.
The Media Masterplan Programme has helped me to gain more clarity and direction to proudly put my business out to the media and other marketing opportunities that may come my way in the future.
I now have a better understanding into my purpose and future mission, as well as being more confident in expressing my ‘Expert by Status’ and ‘Expert by Experience’, which has led me to where I am today with my business.
Michelle and Christian have helped me to create not only a 12-month plan, but even way beyond that, with so many promotional ideas that will continue to be used in the years to come!
Their expertise and friendly approach made the tasks so much easier to tackle. Yes, some of them do stretch you; however, I did not once feel stuck or anxious during the challenge and programme I did with them.
I would wholeheartedly recommend the challenge and programme to anyone who seriously wants to take their business to another level.
I have found The Media Masterplan a brilliant process – not just for the PR creation, but also to allow me to share broader thoughts about aspects of business. Michelle and Christian were both brilliantly supportive and a real positive force for good. My biggest outcomes from the programme have been learning how to generate a clear plan for a number of different business projects, and feeling empowered to speak with pride and authority about RAW Adventures and what we do.
Michelle and Christian manage to combine being ultimate professionals with a warm and engaging style of communication. My first contact with them was through their ‘Pitch to the Press’ five-day challenge. It was well structured, impeccably delivered and they hit the jackpot with it being both educational and FUN! Yes, it stretched me out of my comfort zone… but still within manageable limits. They accommodated my disabilities in an inclusive way, while still setting equal standards for me to aim at.
My pitch to the press was successful, and the skills I learned and tools they gave me will continue to help me succeed in raising the profile of my business. I was so impressed with their services that I signed up for a further course with them to create my personalised Media Masterplan.
Over the course of four weeks, I have added many more skills to my toolkit, and am now confident in my pathway to becoming a Thought Leader in my field. I have accepted that I am, in fact, an industry expert! So much so that, during the programme, I attended some industry-specific focus groups and my extra confidence boost from the media training has led to me being invited to be on the review panel of nationwide training resources in my field. I have also just submitted an expression of interest in being featured in a government initiative about disabled people who have achieved their dream jobs.
I would not have had the confidence to do this before attending this programme. If you are thinking of using their services, my advice would be to stop thinking and crack on with contacting them. They are gems of journalists (and they don’t know it, but I now regard them as my Press Gurus!).
Choose one of TWO ways to put you firmly in the driving seat so that you know EXACTLY what stories to tell over the next 12 months – and when to tell them:
Get the clarity and confidence you need, so that you can get your business in front of thousands of potential customers over the next 12 months.
Why this will work for you
As two former journalists turned PR pros, Michelle and Christian Ewen have spent decades writing stories that have been featured in some of the BIGGEST and BEST newspapers in the country such as The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard.
We’ve poured more than 30 years’ combined experience into creating The Media Masterplan Programme and our Template Toolkit to help you CONSISTENTLY get publicity for your business.
Get strategic advice and tools from actual real-life reporters who have worked for real newspapers – making decisions about which stories do and don’t get printed. It’s insider knowledge like that which can totally transform your relationship with the press, so you can pitch to reporters from a place of respect.
MICHELLE & CHRISTIAN EWEN
I absolutely loved The Media Masterplan Programme! Michelle and Christian’s business and media knowledge and insights have proven invaluable. I have never felt so inspired, confident or equipped in how to tell my stories, bring my business to life and inject my personality into my writing. This four-week course has been truly transformational. Michelle and Christian exude warmth and passion for their craft and are a pure joy to work with. The biggest outcomes for me are confidence that I do have a story to tell; inspiration on how to craft engaging stories; and drive and belief in myself to approach journalists and other media outlets.
I have loved the Write on Time Ltd four-week Masterplan with the amazing Michelle and Christian. Not only have I now got a 12-month plan in place that is doable and I know will be effective for getting my work out there in the media, I have also grown in confidence and conviction in my work. I have left the Masterplan buzzing with some amazing ideas. Watch this space!
