Is your marketing budget limited?

Do you feel frustrated not knowing how to get your business featured in newspapers, magazines or trade journals?

Do you see other business owners in the news and wish you could think of something newsworthy to publicise your own business?

Cut your advertising spend and unlock your storytelling potential at the same time with our Press Pack! 


Every day, 25 million people in the UK read a newspaper. 

You need more eyes on your business and journalists need good news stories.

Seasoned storytellers Michelle and Christian Ewen will teach you how to use this opportunity to reach THOUSANDS of potential customers without paying A SINGLE PENNY on adverts.  

Never considered speaking to a reporter before?

Most people don’t and that’s why they don’t get coverage!

If you’re ready to step into the spotlight and get the publicity you deserve, then it’s time to START TELLING YOUR STORY.

As two former journalists turned PR pros, we’ve spent decades writing for some of the BIGGEST and BEST newspapers and magazines in the country such as The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard.

We’ve poured more than 30 years’ combined experience into our Press Pack – the only toolkit you need to GET YOUR STORY IN PRINT and raise your local visibility. 


Your Press Pack is an EXPERT’S GUIDE to getting your business featured in TRUSTED, CREDIBLE news outlets – including:

  • Using our secret GOLDEN RULE for getting quality news coverage that truly connects with reporters and readers alike (you won’t believe how simple this is!) 
  • A short user-friendly video guide teaching you step by step exactly how to write a professional press release so you’re not struggling alone
  • A sample press release so you know what ‘good’ looks like (use it to copy the WINNING way we set out our own press releases, but for your own story)
  • Top tips on how to take a photo that TELLS THE STORY. This is really important to deliver the full package to a paper (story and photo) so that you don’t bust their inbox or get disregarded because it’s not professional
  • A simple telephone script and email template you can use word for word to make reporters SIT UP AND TAKE NOTICE of you and your story (the reporter is your friend and you want to make sure you stay on their right side by making life easier for them!)
  • All our insider knowhow (from 30 years in the field) that you need to get your story published in print or online. We’ve spilled our secrets in this pack to give you the best possible chance of getting your story in the newspaper

PLUS, as an added bonus, we’re including a FREE resource: ‘5 Ways to Think Like a PR Pro’, which contains our very best tips for getting your business in front of more people RIGHT NOW.

How does it work?

It’s a numbers game… The more people who know about your service, the more customers you are likely to convert. 

The average newspaper advert costs £300-500 for a single publication. 

For a one-off fee of £99, you can buy a toolkit to use AGAIN and AGAIN to tell your story in multiple magazines and newspapers. 

Everyone has a story. You owe it to yourself and your family to start telling yours. 

You don’t have to be a PR expert. Just follow the simple guidance step by step to get REAL RESULTS. 

What if I want more support?

Would you like PERSONALISED FEEDBACK on your press release once you’ve written it? 

Upgrade to our Premier Press Pack for an additional £99 and we’ll give it that final professional polish! 

You’ll also get 30 minutes with both of us over Zoom to pick our PR brains on more ways to promote your business and get cash in the bank!



Top testimonials

Marelize Bott, Managing Director at Add-Worth Accountancy Ltd

You won’t believe the story I am going to tell you… I got an email from a prospect wanting a meeting to speak about employing an accountant. So we just finished our Zoom meeting and I asked him where he got my details from – and here he holds up the Banbury Guardian with an almost half-page feature on me which was in the 14 May issue. I was totally blown over! Oh yes, and the client is very happy and will probably sign up, which will give me a continual income of £249 per month. Thank you Christian and Michelle, you are the best.

Marelize Bott MAAT AATQB
Managing Director at Add-Worth Accountancy Ltd
Nikki Powell, Relax Kids Class Leader

Michelle and Chris spoke at a Bolton MIBA meeting recently. I followed their advice and a week later I had a story published in my local paper. Thank you so much both of you. What can I say? What you’re doing works!

Nikki Powell
Relax Kids Class Leader
Ryan Power, Entrepreneur at Salonology

Michelle and Chris were great experts on our recent webinar for our community of salon owners. Full of energy, full of experience and, most importantly, full of ideas which anyone could implement easily and see a positive result from. If you’re considering booking them, just do it. Thanks guys!

Ryan Power
Entrepreneur at Salonology
Becky J Field, Owner of Westfield Coaching, Consultancy & Design

I bought the Press Pack with little belief in my writing ability. After speaking to Michelle and Christian further, I wanted to see if I could get published and promote my business. 

At my second attempt of sending a press release, I was absolutely shellshocked to be published in the Manchester Evening News! In less than 24 hours, I had five bookings for calls which I am hoping will convert into clients I can help.

I cannot recommend this pack enough. If you are in any doubt, challenge those thoughts and go for it… The proof is in the print!

Becky J Field
Owner of Westfield Coaching, Consultancy & Design
Siân Pelleschi

Trusting Michelle and Christian’s background and fully appreciating their advice, I bought their Pivot Pack. Following their easy-to-use templates and guides, I set about creating a press release which I then sent out to some newspapers and online publications.

Being honest, I wasn’t expecting anything and wondered if it was worth the effort… It totally was! Not only was my story published, but also on the very same day it was sent!

I recommend the Pivot Pack to anyone who wants exposure for their business, but doesn’t know where to start or wants to pay a high price for it.

Siân Pelleschi
Owner of Sorted!
Nicola Woodhouse, Owner of She Could Sew She Did

I had been looking for an affordable option to help me in contacting the press about my business and so purchased the Pivot Pack. It took me a while to get my head around believing anyone might be interested in reading about my business, but I dutifully followed the easy instructions, submitted my press release to my local paper and forgot about it. Imagine my surprise when a week later it was published! Thanks so much to these guys for providing such an excellent resource. I wouldn’t have known where to start and could not have done it without you!

Nicola Woodhouse
Owner of She Could Sew She Did
Denise Freeman, Therapist & Psychological Consultant

Write on Time’s support and guidance has been invaluable in helping me promote and grow my business. Through their services, I was able to contribute to a leading industry magazine which generated valuable business and further publicity.

Denise Freeman
Therapist & Psychological Consultant
Hayley Smith, Group Editor at Newsquest Cheshire/Merseyside

Michelle and Christian are extremely hard-working and skilled professionals. They can be relied upon to produce news and features content that is readable, accurate and written with complete attention to detail – and always within agreed deadlines. Highly recommended.

Hayley Smith
Group Editor at Newsquest Cheshire/Merseyside
David Morgan, Entertainment Editor at Warrington Guardian Series

Christian is a focused and efficient press officer who pays close attention to the requests of journalists. He is personable, relaxed and yet very deadline driven. In fact, Christian usually beats his deadlines and the press releases he submits are always accurate and succinct.

David Morgan
Entertainment Editor at Warrington Guardian Series


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