Would you love two former reporters to give you 24 ready-made, newsworthy story ideas to help you get publicity for your business? Stories that work in any industry or sector?

Would it help to use our templates to tell your stories, so you can simply fill in the blanks to put together a professional press release or pitch an article idea?

How about if you knew exactly where to send your story ideas to, so that your ideal clients know how you can help them, as well as how to look up reporters’ contact details?

How good would it feel to know you’ve done all the right things and ticked everything off the reporter’s checklist – making it easier for them to say: “Yes!” to your story?


More and more newspapers and magazines want to hear direct from business owners just like you. There’s no need to have a PR agency playing ‘middleman’ – and charging you expensive retainer rates for the privilege!

Instead, you can follow some simple steps to getting press coverage yourself over and over again.

Write on Time Ltd’s Press Pack© has been created with small business owners like you in mind so you can be your own PR person. The husband-and-wife team behind it, Michelle and Christian Ewen, have worked in real-life newsrooms and press offices for more than 30 years combined, so they know a thing or two about telling stories!

The process you will learn and the templates included have already helped more than 3,000 other businesses all over the world – everyone from solo entrepreneurs to SMEs with seven-figure turnovers.

Most of the business owners had NEVER pitched to the press before, so if that’s you, then you’re in good company.



  • 24 story ideas to get publicity for your business – no matter how long you have been trading for
  • A simple tool to help you figure out the best way to pitch your story idea to reporters – giving you the best possible chance of success
  • Instructions on how to write a professional press release, as well as five ready-made press release templates so you can simply fill in the blanks
  • Guidance on how to take or choose the best photos to go with your story, so you have saved the reporters another job. This is really important to deliver the full package to a paper (story and photo) so that you don’t bust their inbox or get disregarded because it’s not professional
  • Expert advice on which media outlets and publications to send your press release or article outline to, so you can be seen in the right places
  • Lessons on reporters’ etiquette, so you get a great reputation for being easy to work with

How does it work?

Marketing again and again to the same audience is a sure-fire way to exhaust your sales opportunities and get stuck in a rut.

And yet so many of us keep showing up in the same places – speaking to the same audiences because it’s the easiest option.

How might it feel to welcome some new faces into your world? To get your message out to people other than a ‘friend of a friend’?

Your local newspaper has thousands of readers. Some regionals have millions. Then there are niche magazines that cater to your specific sector, as well as national newspapers that need fresh story ideas 24/7.

Knowing what your story is and how best to position it is a skill you can learn.

Are you ready to step outside your comfort zone and get in front of more people?

If so, then purchase the Write on Time Ltd Press Pack© for £149.

Write on Time Ltd is proud to work in partnership with Cats Protection, who share our passion for cats.

10% of Write on Time Ltd Press Pack© will be donated to Cats Protection via Work for Good.

 In the above photograph, Raymond’s bowtie has been attached to a breakaway collar for safety purposes.


Would you like personalised feedback on your press release once you’ve written it?

Upgrade to the Write on Time Ltd Premier Press Pack© for an additional £75 (totalling £224) and Michelle and Christian will give it that final professional polish!

You’ll also get 30 minutes with Michelle and Christian over Zoom to pick their PR brains on more ways to get publicity for your business.



Top testimonials

Jane Ferré, Jane Ferré Coach

After running my business for two years, I wanted to get my message in front of a more diverse audience. Joining Michelle and Christian’s ‘Pitch to the Press Challenge’ was a game-changer; they broke down each step into manageable chunks and, in five days, I had sent my first press pitch.

It was a no-brainer to continue working together at the end of the challenge. Michelle and Christian took the time to understand my story and to uncover exactly which elements of it would be newsworthy – leveraging their extensive network to recommend which media outlets would be the perfect fit.

Fast forward a few weeks and I was invited as a guest on BBC Radio London, BBC Radio Berkshire and featured in the online edition of Good Housekeeping. Mission accomplished.

If you are looking for someone who can help YOU to get your story in the press, I highly recommend Michelle and Christian.

Jane Ferré
Jane Ferré Coach
Lisa Porto, Accredited Coach, Mentor, Author and Tech Specialist

Michelle and Christian have supported me in many different ways with my PR, and I wouldn’t go to anyone else for support or guidance in this area.

They have supported me by providing guidance on best practice for pitching to the press, helped generate pitching ideas, given feedback and edits to pitches I have written and are also some of the kindest and supportive people I know.

I would highly recommend Michelle and Christian of Write on Time to anyone looking for support with their PR. You won’t be disappointed.

Lisa Porto
Accredited Coach, Mentor, Author and Tech Specialist
Delyth Parsons, Delyth Parsons Coaching

Michelle and Christian are a powerhouse duo when it comes to all things PR. I’ve had a few ‘Power Hours’ with them over the last couple of years and I purchased their Press Pack.

They have an ability to find a unique angle when it comes to helping me with opportunities to PR myself, and my clients’ businesses, and the Press Pack templates have been really. really useful. I will definitely be using them again and would highly recommend you speak to them about any PR.

Delyth Parsons
Del Parsons Coaching
Dr Marianne Trent, Good Thinking Psychological Services

Michelle and Christian are your dream team for cultivating PR ideas, pitching to the press and producing top-quality press-ready material. They are also the most wonderful cheerleaders you could hope to have on your side. You’re in very safe hands with Write on Time.

Dr Marianne Trent
Good Thinking Psychological Services
Cheryl White, Apollo Care Franchise Ltd

What a fantastic team! We have been working together for over two years now and both Michelle and Chris are excellent writers – super professional and have the most amazing ideas when it comes to PR. They go above and beyond to help and even got me a regular column – writing for a very popular franchise magazine. They are a big part of my marketing team.

Cheryl White
Apollo Care Franchise Ltd
Mandy Wong Oultram, FlexFit Personal Training

I had the pleasure of connecting with Michelle and Christian of Write on Time Ltd in 2019, when Michelle interviewed me for their book #SheCan365. In 2020, I purchased their Press Pack, which led to a feature in my local newspaper. In 2021, during a 1:1 Zoom call, they provided invaluable hints and tips on media visibility. Implementing their advice resulted in features in major magazines and newspapers. Thanks to them, I now receive requests from the media as an expert for articles relating to my specialism. As a direct result of this, my website now ranks top three on Google for my chosen keywords (due to media backlinks). They have not only taught me everything I know about press features, but also continuously support and celebrate my successes. Highly recommended!

Mandy Wong Oultram
FlexFit Personal Training
Becky J Field, Owner of Westfield Coaching, Consultancy & Design

I bought the Press Pack with little belief in my writing ability. After speaking to Michelle and Christian further, I wanted to see if I could get published and promote my business. 

At my second attempt of sending a press release, I was absolutely shellshocked to be published in the Manchester Evening News! In less than 24 hours, I had five bookings for calls which I am hoping will convert into clients I can help.

I cannot recommend this pack enough. If you are in any doubt, challenge those thoughts and go for it… The proof is in the print!

Becky J Field
Owner of Westfield Coaching, Consultancy & Design


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