5-Day Challenge Reveals How You Can Start to Reach Thousands
of Potential Customers by Getting Your Business in the Press for Free
Join the FREE 5 Days to Pitch to the Press Challenge so you
can stop struggling to think of newsworthy story ideas and learn how to publicise
your business like a PR pro!
CHALLENGE STARTS ON 22 FEBRUARY 2021. REGISTRATION CLOSES IN:
Both of my stories made it into the local press the same day. I’ve simply followed all of the advice – trusting the process devised by Michelle and Christian. I’ve listened to feedback and learned.
Understanding the mindset of journalists has been invaluable for me. I didn’t give up or internalise it when journalists didn’t get in touch straight away, and I might have done before.
This is all massive for a girl that grew up believing that being ‘seen’ was unsafe. (I’ve had to do lots of work on that.)
But the challenge has given me the confidence and tools to go for it and, ultimately, make the difference that gives my life purpose.
You won’t believe the story I am going to tell you… I got an email from a prospect wanting a meeting to speak about employing an accountant. So we just finished our Zoom meeting and I asked him where he got my details from – and here he holds up the Banbury Guardian with an almost half-page feature on me. I was totally blown over! Oh yes, and the client is very happy and will probably sign up, which will give me a continual income of £249 per month. Thank you Christian and Michelle, you are the best.
During our 5 Days to Pitch to the Press Challenge, we will reveal:
Our secret GOLDEN RULE for getting quality news coverage that truly connects with reporters and readers alike. (You won’t believe how simple this is!)
The TRIED AND TESTED story ideas that work in ANY SECTOR (regardless of where you are right now in your business journey).
Top tips on how to use your smartphone to take a photo that TELLS THE STORY so that you don’t bust the reporter’s inbox or get disregarded because it’s not professional.
How to write a professional pitch to the press so you’re not struggling alone (we’ll even give you a simple email template you can copy word for word to make reporters SIT UP AND TAKE NOTICE of you and your story).
BONUS – You will also get to keep our guide: ‘20 Ways to Get Your Business in Your Local Newspaper’. Use this invaluable resource to help you identify GENUINELY NEWSWORTHY STORIES that already exist within your business so you can form TRUSTING, LASTING RELATIONSHIPS with your local newspaper.
How it works…
You will get EXCLUSIVE ACCESS to our private Facebook group, which is only open to people taking part in the challenge.
Each day in the group, we will give you just ONE thing to do. When you have completed the daily task, post in the comments and tell us how you got on.
You can complete each task in just 30 minutes max and we will be on hand to help every step of the way. Meet other like-minded entrepreneurs who are on this exciting journey to get into the press!
HOSTED BY MICHELLE & CHRISTIAN EWEN
Here’s how business owners like you got REAL RESULTS by following our process…
I’ve just completed the FREE five-day challenge that Michelle and Christian run – the idea being that, in these five days, I can create my own pitch and send it to a journalist. It was AMAZING. Their information was superb. It was so well-organised and I loved being part of it. My story was published in the Daily Post and I have been commissioned to write a thought leadership article by The Institute of Leadership & Management. If you have a story to tell, then you want to have some of this in your life. I fully recommend them and also Write on Time Ltd as a whole. Thanks guys.
Thank you to Michelle and Christian. I’ve now been commissioned by the deputy editor of the International Therapist magazine from my federation (FHT) to write an article on LGBTQ+ diversity in my industry.
I have had an article published in our local newspaper and I can’t tell you just how valuable it is to be able to stay visible in these crazy times – especially with press coverage!
Through fun, engaging interaction on live tutorials, a community of businesses in the UK and across the pond held metaphorical hands and delved into the unknown – all mutually pushing for inspiring and fresh newsworthy stories.
Finding a way to increase revenue and PR interest is a tough challenge. Breaking through those barriers helped me with my route to market and new revenue stream – selling Dotty Pontillist Art – and, more importantly, through this ongoing electrifying support I realised my press goals by appearing on regional TV to discuss my comedic capers and art antics. Without any doubt, Write on Time Ltd receive my score of 11 out of 10!
Thanks for a great five-day challenge. I picked up loads of great tips and you acted as a reminder to get my 10-year business anniversary in the paper. I would highly recommend this challenge. Clear, concise tips and support led to me being featured in my local newspaper. I have also, on the back of contacting them, been offered a fortnightly column. Happy days!
Why this will work for you
Do you feel frustrated – not knowing how to get your business featured in the newspapers?
Perhaps you see other entrepreneurs in the news and wish you could think of something newsworthy to publicise your own business.
Maybe you’ve never considered speaking to a reporter before or you simply don’t know what to say… Most people don’t and that’s why they don’t get press coverage!
Weeks, months and even YEARS can pass by without you getting the newspaper recognition you deserve, as well as the visibility you need to grow.
This challenge is a great starting point to help you cut your advertising spend by getting into the press for FREE and unlocking your storytelling potential at the same time.
As two former journalists turned PR pros, Michelle and Christian have spent decades writing stories that have been featured in some of the BIGGEST and BEST newspapers in the country such as The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard.
We’ve poured more than 30 years’ combined experience into creating this FREE 5-Day Challenge. It is designed to help you take the first steps towards GETTING YOUR STORY IN PRINT.
We begin on Monday, 22 February and, if you follow the daily steps to the letter, you will have identified a newsworthy story AND crafted a professional pitch that’s ready to send off to a reporter by Friday, 26 February.
During the live challenge, we will be showing up every day in the group with 100% commitment and focus. We expect the same in return, so to keep things fair and hold people to account, the least engaged will be removed from the group. Those who do the work and give their all will be rewarded with a brand-new skill-set for life.
Christian and Michelle are true masters of their trade. Their five-day challenge guided me through each stage and wasn’t called a challenge for nothing. It made me dig deep, think hard and resulted in a story being published in the Portsmouth News!
The way they break each day down with a small task builds on the final ‘Pitch to the Press’ five days later. I loved it and highly recommend their challenges. Feeling rightly chuffed with the end result!
Few people combine their professional experience with teaching skills and a genuine caring for people the way that Michelle and Christian do. Throughout the five-day ‘Pitch to the Press’ challenge week, they were professional, knowledgeable and tireless in helping me with all my questions and concerns. Their feedback was always clear and direct. They are incredibly talented and have a way of communicating that is both constructive and compassionate at the same time. Oh, and we had a few good laughs too – I really enjoyed it! I used to wonder how businesses landed in the press. I had no idea how to even get started, but now I know what to do and how to do it. With Michelle and Christian’s coaching, I just sent off my very first pitch to a reporter for my local newspaper.