‘I know that whenever I get a PR result, they will be thrilled for me!‘
We all know that quick fixes don’t work. You need to make a commitment to PR. Michelle and Christian hold me accountable. I will always find myself distracted by a pretty thing to look at if left to my own devices! Group coaching happens weekly on Fridays at 1pm. I have moved my weekly personal training session to make sure I get back on time, and I make the effort to have something different to report back on.
Another way I motivate myself is to commit to a six-month subscription to their group and pay in advance. I want to see a benefit and get value for my money, so I have to put in the work!
Press coverage helps me to feel confident to go after bigger jobs. I am treated as being more credible because of my expertise being valued by the media.
When I am commissioned to write a paid-for article, Michelle and Christian’s feedback helps me to make sure it is as robust, interesting, useful and as credible a piece of writing it can be. They make sure things like my lead magnet are on point, so I can put them out publicly with pride. I am good at the content but, like anyone with multiple roles, sometimes my attention to detail can suffer.
Luckily, Christian is my Grammar & Punctuation Ninja! Michelle, on the other hand, is good at giving me ‘pep talks’ on Messenger whenever I need an extra boost. That support was especially helpful when I was writing my latest book, The Aspiring Psychologist Collective.
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I was already doing some stuff in the media before signing up to the MMM, but I felt like I was flying solo. Now, I think of Michelle and Christian as being part of my business – my tribe – just like my accountant, VA and financial advisor. In fact, I don’t think of them as a PR company – rather, they are my ‘media coaches’.
I know that whenever I get a PR result, they will be thrilled for me! I never feel like they are just paying me lip service. They do genuinely care about the outcomes for me – and that personal touch matters above everything else.