Helping business owners to grow and thrive through positive media coverage and industry awards recognition


PR strategy & delivery


Spend less on advertising and get better results.


Generate new leads that bring in more business.


Feel good about being more visible.

Do you see other business owners in the news and wish you could think of something newsworthy to publicise your own business?

Have you considered entering awards but got lost with all the paperwork?

It’s frustrating when you want to be more visible, but you simply don’t know where to start. 

If you want to get your business in front of thousands of potential customers without spending a penny on adverts, or enjoy the awards recognition you deserve, then Write on Time Ltd can help.

As two former journalists turned PR pros, Michelle and Christian have spent decades writing stories that have been featured in some of the BIGGEST and BEST newspapers in the country – including The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard. 

They have a proven ability to generate tens of thousands of pounds worth of media coverage with NO advertising spend and, as industry awards writers, they have a four in five success rate for finalist placings. 

Whether you’re a FTSE100 company or an innovative start-up with an exciting idea, you’ll be made to feel like the superstar you are!


“If I was down to my last dollar, I would spend it on PR” – Bill Gates


What we offer


As former journalists, we think like reporters and uncover genuinely newsworthy stories in your organisation.


Personalised PR coaching for business owners who want to increase their visibility and manage their reputation.


Expert recommendations on which categories to go for and writing amazing award entries so you don’t have to!


‘How to’ advice for business owners who want to improve their PR and marketing skill-sets. 


Top testimonials

Lisa Shannon, Transformational Therapist

Well, both of my stories made it into the local press today!

I’ve simply followed all of the advice – trusting the process devised by Michelle and Christian. I’ve listened to feedback and learned.

Lisa Shannon
Transformational Therapist
Lynn Parnell, Founder of Logistics Partners Consultancy

Michelle and Christian are great at getting a story out of anyone and then presenting it to the press in a way they can’t resist.

Lynn Parnell
Founder of Logistics Partners Consultancy
Janine McDonald

Michelle and Christian were speakers at a networking event, and I have to say that they were some of the best speakers I have had the pleasure of listening to. They were amazing! They both took interest in each and every one of our businesses and took us through step by step of how to get in the press.  I highly recommend them both! Thank you for sharing your wisdom.

Janine McDonald
Professional Declutterer
EasyTots Award

EasyTots has had the pleasure of working with Michelle and Christian on a number of projects. Award writing is an important thing to get right. We were so happy with how our award entry was put together. Write on Time delivered a compelling, professional and engaging entry, and I’m sure that contributed towards our award success.

Helen Davies
Founder of EasyTots
Duvelay Awards

Michelle and Christian worked for Duvalay for several years – helping with award entries to gain not only recognition within our own industry, but wider afield amongst the general business community.

They quickly grasped what the core and heartbeat of our family business was and articulated this so well in the entries they submitted. We had a very high success rate. This proved beneficial to us in many ways and was some reward for the hard work we had put in over the years.

Liz Colleran
Sales & Marketing Director at Duvalay
Helen Pritchard Awards

I would never be a multi-award-winning entrepreneur without Michelle and Christian. An entrepreneur maybe, but never award-winning.

The application is where the magic happens and where you can absolutely nail it or get it hopelessly wrong – even if you deserve to win. This is because the judges are sifting through so many entries… They are looking out for certain key pieces of information and that’s where taking expert advice on this process comes in.

Michelle and Christian know exactly what judges are looking for in relation to the specific award you are entering; that’s the magic.

They are my secret weapon, which has led me to complete an awards hat trick (the Enterprise Vision Awards 2019, the FSB Awards 2020 and the Single Mums Business Network Awards 2020).

Helen Pritchard
Founder of. Helen Pritchard Online
Nikki Powell

Michelle and Christian spoke at a Bolton MIBA meeting recently. I followed their advice and a week later I had a story published in my local paper. Thank you so much both of you. What can I say? What you’re doing works!

Nikki Powell
Author of ‘Lucys [sic] Little Book of Meditations’
Kat Jane Massey

I have not long done an exciting and very informative challenge with the legends Michelle and Christian.

These guys really know their stuff! I used their process and within five days was in the press, which was fabulous for my visibility

Kat Jane Massey
Author of ‘Living with Dolls’
Sarah Parkinson

If you want an effective step forward in your PR strategy, Christian and Michelle are the perfect way to get moving. They know the journey from pitch to publication and all the places where rookies usually trip up.

They are the most accessible and down-to-earth pairing I’ve ever met in PR. That is part of what makes them so successful at what they do. You know you will be in safe hands!

Sarah Parkinson
Author of the children’s book series ‘The Tales of Willow Park’


The people who make it all happen

Michelle Ewen

Michelle Ewen

Creative Ideas Engine

Over the past 20 years, I have generated more than £1m worth of free publicity and written every kind of winning award entry – including an MBE.

Having graduated with First Class Honours in Journalism & Script Writing, I worked for the national press – exposing love rats and scandals in The Mirror, The People, Chat, Take a Break and many more true-life magazines!

Aged 25, I then became Commercial Features Editor for Guardian Series Newspapers – specialising in persuasive copywriting for businesses.

Later, as Public Relations Specialist at an NHS Trust, I recruited Stephen Fry to front our ‘Stamp Out Stigma’ campaign; advised the Board; and empowered patients to share their lived experience of mental health with the media.

Key Skill: Writing kickass press releases and award entries.

Christian Ewen

Christian Ewen

Pitching & Proofing King

Aged 25, I broke the record for the youngest ever Press Officer at the FTSE100 company that hired me as an official spokesperson. I wrote press statements for Sky News and the BBC; delivered award-winning PR campaigns; and regularly secured broadcast and print coverage worth six-figure sums in equivalent advertising value.

I originally started out as a Commercial Features Reporter for Guardian Series Newspapers – writing advertorials and lifestyle features – after studying Journalism at LJMU.

Later, I worked as a Publisher for five years at one of the world’s leading non-fiction military history publishing houses in the English language. I took a project management role – proofreading and copy-editing manuscripts to prepare them for publication.

Key Skill: Adding that final touch of class to everything we produce.

Raymond Reddington

Raymond Reddington

Company Secretary

I was found wandering on the streets of Rochdale and then transferred to Warrington Cats Protection Adoption Centre. After a method acting performance worthy of Brando, I conned my parents into choosing me at the shelter. Named after a fictional criminal mastermind on Sky TV’s The Blacklist, I now only show affection on my own terms – and mostly when motivated by food!

As Company Secretary, my key responsibilities include making unscheduled appearances on Zoom calls; walking across keyboards at inopportune moments; posing for social media; and eating up the company profits in snacks.

In my spare time I like to defend my precious territory; express open hostility to houseguests; and ignore every expensive toy I am gifted.

Key Skill: Mediating when my parents have ‘creative differences’.

NOTICE: In the above photograph, Raymond’s bowtie has been attached to a breakaway collar for safety purposes. 


£99 Press Pack

Learn how to get your business in the newspaper without spending a penny on advertising

  • Using our secret GOLDEN RULE for getting quality news coverage that truly connects with reporters and readers alike (you won’t believe how simple this is!) 
  • A short user-friendly video guide teaching you step by step exactly how to write a professional press release so you’re not struggling alone
  • A sample press release so you know what ‘good’ looks like (use it to copy the WINNING way we set out our own press releases, but for your own story)
  • Top tips on how to take a photo that TELLS THE STORY. This is really important to deliver the full package to a paper (story and photo) so that you don’t bust their inbox or get disregarded because it’s not professional
  • A simple telephone script and email template you can use word for word to make reporters SIT UP AND TAKE NOTICE of you and your story (the reporter is your friend and you want to make sure you stay on their right side by making life easier for them!)
  • All our insider knowhow (from 30 years in the field) that you need to get your story published in print or online. We’ve spilled our secrets in this pack to give you the best possible chance of getting your story in the newspaper


Get Your Business in the Newspaper


  • Using our expert skills and experience, we will research and write a newsworthy press release about your business (with your full input and consent) to increase your chances of being featured
  • We will take a look at your business imagery and choose the best photos to send out with the press release so that you’ve ticked off another job for the paper, which means your story is more likely to be picked up
  • We will research up to 10 print and online news outlets to pitch the story to that match your business and ideal customers/clients (which is who we are hoping to attract!)
  • We will use our lifetime of contacts to speak to journalists over the telephone to maximise the chances of their outlet publishing the story; then follow up by email to double your chances
  • We will keep our eyes on the ball and let you know about any resulting coverage
  • You keep all copies of the press release to use on your website(s) and social media accounts for added publicity across your online platforms


    This really is a ‘Done for You’ service… you just sit back and wait for the publicity!


Single Category Award Entry

£449 (15% discount available for two or more categories)

  • Using our extensive knowledge of the awards industry, we will research relevant opportunities within your sector so you don’t have to 
  • We will make expert recommendations on which categories to enter (based on where you are currently in your business) to increase your chances of being shortlisted
  • With your full input and consent, we will interview you and gather the necessary information to present a compelling entry which fully meets the judges’ requirements 
  • We will write the entry on your behalf and advise you on what supporting evidence you need to provide to present your business in the best possible light
  • Once you are 100% happy with the final draft, we will professionally proofread the award entry for that extra polish!
  • We will submit the award entry on time in accordance with published deadlines (one less thing for you to worry about!)


This really is a ‘Done for You’ service… you just sit back and wait for the shortlist to be announced!


Pick our PR brains

Book your one-hour Zoom consultancy call for just £99

Let’s talk about more ways to promote your business and get cash in the bank!


Walking the walk: Write on Time Ltd featured in the national press

Walking the walk: Write on Time Ltd featured in the national press

A couple of weeks ago, Michelle spotted a tweet from the Lifestyle Editor of the Metro newspaper. She shared a rental listing for a flat in London that was too small to fit a bed in it. Michelle replied: ‘Wow, for that price you can get a whole house up north!’ After...

Scale new heights to #ClimbForCats

Scale new heights to #ClimbForCats

Look who's been featured in Pets Business World... Our very own Christian and rescue cat Raymond Reddington; Cats Protection are, once again, challenging people to #ClimbForCats throughout January or during a special weekend on 29-30 January. If you'd like to set...

‘Best Blog of 2020’ national award win for #SheCan365

‘Best Blog of 2020’ national award win for #SheCan365

The Directors of Write on Time - together with their close friend Helen Pritchard - have won a national blogging award for their unique voluntary project which celebrates female entrepreneurs. Helen hosted the #SheCan365 project - challenging Michelle and Christian...

Free 5 Days to Pitch to the Press Challenge

Free 5 Days to Pitch to the Press Challenge

Our FREE '5 Days to Pitch to the Press' challenge is back! Have you lost your 'getting into the press' mojo? Do you want to build on the progress you made in our challenge back in September? Perhaps you started with good intentions, but then life got in the way. It...

Warrington entrepreneurs unite to empower women in business

Warrington entrepreneurs unite to empower women in business

A trio of Warrington business owners completed a unique voluntary project celebrating female entrepreneurs ahead of International Women’s Day (IWD) 2020. In March last year, award-winning online marketing specialist Helen Pritchard challenged PR consultants Michelle...

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8 + 9 =

365 women. 365 days. 365 stories.

This project is about the nature of women who commit to showing up every single day, 365 days a year – and what CAN be achieved when success is a decision.


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